Last updated: November 23, 2019 at 12:16 pm

Created on Wednesday, 28 July 2010 20:29

'Consuming Kids: The Commercialization of Childhood' throws light on the practices of a relentless multi-billion dollar marketing machine, that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Drawing on the insights of health care professionals, children’s advocates and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation. It shows how youth marketeers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer demographics in the world. 

Consuming Kids pushes back against the wholesale commercialization of childhood and raises urgent questions about the ethics of children’s marketing and its impact on their health and well-being.