Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

Created on Wednesday, 28 July 2010 20:38

Big Bucks, Big Pharma – Marketing Disease & Pushing Drugs (2004) pulls back the curtain on the multi-billion dollar pharmaceutical industry, to expose the insidious ways that illness is used, manipulated, and in some instances, created, for capital gain.

 

Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which Direct-To-Consumer pharmaceutical advertising and promotion to doctors, glamorize and normalize the use of prescription medication. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.

 

Ultimately, Big Bucks, Big Pharma challenges the viewers to ask important questions about the consequences of relying on a for-huge-profit industry for their health and well-being. The viewer needs to be aware of the fact that for the pharmaceutical industry disease is ultimately a good thing…  It's their only source of income and reason for existing.

Crude Impact

Created on Thursday, 03 June 2010 09:13

It took hundreds of millions of years for petroleum to form on Earth. It took just 150 years for human beings to bleed the planet dry of roughly half of this oil. Arresting in its honesty and erudition, Crude Impact examines the prospect of ''world peak oil'', which is the point in time when the quantity of petroleum extracted from the earth begins to irreversibly decline.

The film highlights a vicious cycle of escalating dependency and need, as well as the behaviors and patterns fueling this cycle, such as consumer fetishism and the myth of endless supply, the tremendous rise in population and the demands of many more quickly industrializing nations.

It also surveys the devastating and far-reaching effects of the rampant pursuit of oil, including increasingly aggressive political turmoil, irreparable ecological damage, economic turbulence and gross human rights violations.

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Consuming Kids

Last updated: November 23, 2019 at 12:16 pm

Created on Wednesday, 28 July 2010 20:29

'Consuming Kids: The Commercialization of Childhood' throws light on the practices of a relentless multi-billion dollar marketing machine, that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Drawing on the insights of health care professionals, children’s advocates and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation. It shows how youth marketeers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer demographics in the world. 

Consuming Kids pushes back against the wholesale commercialization of childhood and raises urgent questions about the ethics of children’s marketing and its impact on their health and well-being.

The World According to Monsanto

Created on Monday, 20 July 2009 11:37

‘The World According to Monsanto’ is an in-depth look at the history of one of the world's most dangerous and despised corporations and the serious issues swirling around genetically modified crops, which range from the implications for biodiversity and personal health, to the corporate control of our food and more.