Consuming Kids

Last updated: November 23, 2019 at 12:16 pm

Created on Wednesday, 28 July 2010 20:29

'Consuming Kids: The Commercialization of Childhood' throws light on the practices of a relentless multi-billion dollar marketing machine, that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Drawing on the insights of health care professionals, children’s advocates and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation. It shows how youth marketeers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer demographics in the world. 

Consuming Kids pushes back against the wholesale commercialization of childhood and raises urgent questions about the ethics of children’s marketing and its impact on their health and well-being.

 

The Codes Of Gender

Created on Saturday, 16 August 2014 10:33

Sut Jhally is a Professor of Communication at the University of Massachusetts at Amherst, and Founder and Executive Director of the Media Education Foundation. He is one of the world's leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction.

His documentary film 'The Codes of Gender' offers an in-depth analysis of how gender is portrayed and performed in advertising. It's a very informative film that will raise viewers' consciousness about the omnipresent codes of gender, that are repeated in concentrated form throughout the media. It will also encourage viewers to question the seeming normality of these codes and understand that these codes, while presented as normal, are insidious, especially for women.

As one reviewer put it:

"Completely engrossing… For a generally jaded viewer such as I, perhaps the best measure of the effectiveness of this work is the fact that it made me see things I hadn't seen before and made me think in new ways, about the ubiquitous images and messages that inundate and inform everyday life."

 

– Gary Handman | Educational Media Reviews Online

The second video in this playlist is a presentation given by Jeanne Kilbourne, that focuses specifically on how women are portrayed in advertising. After watching these 2 videos you'll probably never look at an ad the same way again.

Source: mediaed.org

Jean Killbourne on The Image Of Women In Advertising

 

Starsuckers

Created on Thursday, 07 October 2010 20:46

“When the media make a star – they make you the sucker.”

'Starsuckers' is one of the most controversial documentaries of 2009 and was released in British cinemas to critical acclaim. It's a shocking exposé of the celebrity-obsessed media that uncovers the real reasons behind people's addiction to fame. It also blows the lid on the corporations and individuals who profit from this addiction.

Part 1

Part 2

 

The Corporation

Created on Wednesday, 25 March 2009 18:45

‘The Corporation’ is an award winning 2003 Canadian documentary about the modern corporation. Its main thesis is that the modern business world will do anything, regardless of morality, to make money.

The film examines the nature, evolution, impact and future of the modern business corporation and the increasing role it plays in society and our everyday lives.