Drive: The Surprising Truth About What Motivates Us

Created on Monday, 10 September 2012 19:37

In this presentation based on his book by the same title, Dan Pink explains that the secret to high performance and satisfaction in today's world, is the deeply human need to direct our own lives, to learn and create new things and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges.


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