The Greatest Movie Ever Sold

Created on Tuesday, 24 April 2012 17:10

The Greatest Movie Ever Sold is a documentary about branding, advertising and product placement, that is financed and made possible by brands, advertising and product placement.

After watching this movie you might actually notice the subtle, insidious advertising which is omnipresent in our society. Director/presenter Morgan Spurlock rubs your face in it and exposes some of the inner-workings of the advertising industry.

The film begins with Spurlock discussing just how ubiquitous commercials have become in our lives–particularly the phenomenon of product placement in films. His contention in this film is that even tiny independent documentaries COULD pay for themselves if they, too, jumped on the endorsement bandwagon. And so the film chronicles his pursuit of just about any company willing to finance his film.

Since a lot of the documentary features talking heads, among them Noam Chomsky and Quentin Tarantino, it's a little repetitive at times, but it's mostly a good look at the extent to which commercialism saturates our lives. (Imdb.com)

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